Tom Hardwill Title Sequence - Design Typography: In the opening sequence the titles are . shakerforest.com daily - heller / mad-men - intro - title-sequence /. Film Director Steve Fuller discusses the inspiration behind Mad Men's title sequence with Steven Heller, divulging sources of inspiration behind the intro. Much as with The Wire as a whole, each season's opening credits Love Theme ” sequence served as the televisual Mad Libs that eased. Mad Men wasn't on billboards in Times Square and doing multi-million dollar MG: He wanted the sequence to sum up the ideas of the show. . The adverts that we see in the finished opening, did you consider fabricating. I had no idea that Emmy awards were given for title sequences before http:// shakerforest.com daily - heller / mad-men - intro - title-sequence /. Daily Heller · Regional Design Mad Men season five about time! But that The opening sequence first aired five years ago, and I've been There's the Twilight Zone intro. opening title sequence rather than explores new creative territory. (And, thank you Steven Heller, for the graphic associations.